MUSIC MOGUL EXECUTIVE SUMMARY
Our mission is to eliminate the need for record companies, by creating ”match.com for bands and fans”.
Our solution is Music Mogul, a mash up of American Idol and Worlds of Warcraft.
Music Mogul is a role playing game that allows music fans to build virtual record companies, where they sign and promote real-world bands that are competing in a high stakes online music contest.
Over 12 weeks, bands that start in obscurity, end up household names based on crowdsourced fan-power.
Our vision is that the bands that win our contests will have the number one download on iTunes the week after their contest ends.
Ultimately, Music Mogul will make two impacts:
First, we’ll help bands launch their careers faster, cheaper, with more creative freedom, and with their dignity intact.
Second, we’ll enable fans to eliminate corporations that block them from meeting their next favorite band by getting behind the scenes and taking the leading role in selecting and launching the musical stars of the future.
This is a well-worded pitch.
From an artist perspective, I have a few qualms.
In the traditional model, a record company has final approval over products. Clive Davis wants hits!..or it’s bank to the drawing board.
That’s why many bands eschew the traditional model.
You really need to distinguish between fans and aspiring moguls.
“Fans” can help promote and get votes.They do that and nothing more.
Aspiring “moguls” earn their input by having successfully contributed to the success of bands in a more tangible way.
What if-you can’t be on he mogul track unless you are willing to get your hands dirty and really WORK for a band.
This is where the job bank comes into play: connecting sound engineers, videographers, PR/social media managers, software engineers, etc. with bands.
It seems like an important distinction you would need to distill into 25 words in the pitch.
Joe, Grammy nominated film composer